I started Beige Bear because I never really saw myself as a blue shark, digger, dinosaur kind of mum. I spent more time than I care to admit searching for calm, neutral clothes for our toddler - the kind without noisy cartoon prints or bright clashing colours, that seem to take over the kidswear rails.

So I began curating a collection of easy pieces for little ones - soft tones, simple cuts, and clothes that feel just as lovely as they look.

Every piece is chosen with care: made to mix and match, designed to last and pass on.

Becoming a mum through IVF shaped so much of how I see things - including Beige Bear. That chaotic, wild journey made me grateful for the small, everyday moments and inspired me to curate clothes that bring a little calm and comfort to busy parenthood.

Giving back is part of the story. Through Work For Good, we donate to Tommy’s - the UK’s leading charity funding research into baby loss, premature birth, and fertility struggles. Every baby gift set sold from our Hope Collection sends a donation their way.

Beige Bear Kidswear.
Made for a little calm in the chaos

Thanks for being here,
Emily x