Beige Bear Kidswear was founded out of a desire for simplicity and softness, shaped by a personal journey to parenthood marked by the challenges and hope of IVF, and ultimately the joy of welcoming our son.

That experience sits quietly behind everything we do. It’s why we care so much about comfort, quality, and creating neutral clothing for little ones aged 0 to 4 that feels timeless, easy, and made to be worn again and again.

Supporting Tommy’s through our Hope Collection is a meaningful extension of this story. Tommy’s is a leading UK charity dedicated to supporting families facing fertility challenges, premature birth, and baby loss. Their support was invaluable to us during those challenging times.

Through the Hope Collection - a thoughtfully curated range of baby gift sets for new parents - we proudly give back to this vital cause. Our aim is to honour every path to parenthood, hold space for all kinds of beginnings, and stand alongside families still navigating their journey through fertility struggles and premature birth.

Because behind every little outfit, there is often a bigger story.

We’re proud to partner with Work for Good in support of Tommy’s — the UK’s largest pregnancy and baby loss charity. Through this partnership, we donate a portion of sales from our Hope Collection — thoughtfully curated baby gift sets — to help fund vital research into pregnancy loss, premature birth, and fertility struggles, supporting families facing these challenges.

Explore our Hope collection and join us in making a difference for families everywhere.

Make it personal. Our custom baby clothes and personalised loungewear are designed to celebrate your little one in style. From embroidered rompers to bespoke lounge sets, each piece is made to order in soft, neutral fabrics - ideal for first birthdays, new arrivals, or everyday keepsakes. Thoughtful, timeless, and effortlessly wearable.